Blog Posts

Customer-Centricity Case Study: Hit and Miss

Customer-Centricity Case Study: Hit and Miss

Jessica Wilson

Pepsi, a multi billion dollar international company released this advert: Take a minute before you read on to think about the following: How did this advert make you feel? What...

Customer-Centricity Case Study: Hit and Miss

Jessica Wilson

Pepsi, a multi billion dollar international company released this advert: Take a minute before you read on to think about the following: How did this advert make you feel? What...

Why Customer Centricity Is Not Only The Right Thing In Business, But The Only Way Forward In The Digital Age

Why Customer Centricity Is Not Only The Right T...

Jessica Wilson

Customer-Centricity is more than just an approach, it’s a characteristic, it’s a way of doing business. If applied correctly, it's entrenched in every component of your business right from the executives...

Why Customer Centricity Is Not Only The Right T...

Jessica Wilson

Customer-Centricity is more than just an approach, it’s a characteristic, it’s a way of doing business. If applied correctly, it's entrenched in every component of your business right from the executives...